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The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals. Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records. Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports and created the new performance swimwear brand known today as arena.

All products from this brand

Swim Caps
Products‪» Swimming‪»
Swimming caps for fitness, racing and triathlon.
Goggles for training
Products‪» Swimming‪» Swim Goggles‪»
Eri valmistajien laadukkaita uimalaseja.
Products‪» Swimming‪» Swim Accessories‪»
swim equipment, swimming asseccories
Open water goggles
Products‪» Swimming‪» Swim Goggles‪»
Swimming goggles for open water swimming in the pool and natural waters